BAL X Philippe STARCK, AUGMENTED FOOTWEAR




My Job: Sr. Manager, Footwear Design (since 2022)



In collaboration with the famous French designer Philippe Starck, BAL designs connected shoes using only ecological materials. Castor, cotton, recycled EVA, etc.

By using the minimum possible materials to create its shoes, water-based glues and suggarcane packaging, BAL X STARCK has launched a real challenge since 2022.

Embedding technology via an electronic box hidden in the shoe, BAL X STARCK is revolutionizing the world of footwear by being the first shoe brand to offer its products in the form of a subscription with the recovery of used shoes.

Ecological of course, but also at the cutting edge of technology. Indeed BAL X STARCK offers shoes connected to an application that allows you to know all the parameters of your activities.

My role as designer and development manager allowed me to work closely with Philippe Starck and his teams and to ensure the relationship between the Starck team and the manufacturing plants.

A revolutionary project that allowed me to acquire new skills on ecological materials and product launch on the American market.

At the same time, I was able to participate in certain marketing graphic elements, the official site and all product labeling to ensure perfect logistics between Asia, the USA, Europe and the various distributors.



DIGITSOLE, FOOTWEAR REINVENTED.




My Job: Head of Design (since 2014)



Digitsole is a French company of connected footwear products (soles and shoes). Connected to dedicated smartphone applications, Digitsole products embed electronics to heat your feet, count your steps, your calories, your way of walking, etc.

Digitsole has distinguished itself by winning several innovation awards at various trade fairs around the world, ISPO, CES in Las Vegas, etc.

This notoriety has enabled Digitsole to join forces with major brands such as JIMMY CHOO, DECATHLON, etc... to develop specific connected products.

Highlighted by French Tech and Emmanuel Macron, Digitsole has established itself as a leader in connected products in the field of footwear.

Since 2020, Digitsole has focused on the medical field with specific constraints and products that comply with the various related standards.

As head of design and marketing for the company, I created the brand's different models, selected materials and colors. I oversee the entire product development and improvement phase with the factories in Asia and I monitor production.

At the same time, I’m in charge of the design of packaging, sales and marketing elements, as well as the creation of stands for various trade fairs around the world.

An enriching experience that allowed me to participate in the integration of electronic products directly into soles and shoes and to find solutions to the various constraints that were linked to them.



GLAGLA INTERNATIONAL




My Job: Design Manager (2011/2014)



Glagla shoes are revolutionary, ultra-light lifestyle sneakers with a wide range of styles and colors. Thanks to its unique outsole structure, Glagla shoes allow free air circulation throughout the shoe. This is the original 100% ventilated shoe. Glagla shoes are hugely successful in more than 60 countries on 5 continents. Glagla has become one of the fashionable shoes in the market. As everyone has boots in winter, everyone must have a pair of Glagla shoes in summer! Glagla shoes are the T-shirt for your feet!

As head of design and marketing of the company, I created the different models of the brand, selected the materials and colors. I handled the entire product development and improvement phase with the factories in Asia and I monitored production.

At the same time, I was in charge of the design of packaging, sales and marketing elements, as well as the creation of booth for various trade fairs around the world. Finally, I am also in charge of the layout of some Glagla shops in different countries.

A very nice experience that allowed me to know all the stages of shoe manufacturing and the international marketing aspects.



BALISTON SPORTSWEAR




My Job: Design Manager (2006/2011)



Baliston Sportswear is a French sports equipment manufacturer for team and individual sports. Recognized in the world of sport, the brand has partnered with great sportsmen like Olivier Jacques or Jean Marc Mormeck or professional teams like the national team of Mali, AS Nancy Lorraine, AC Ajaccio, ESTAC , etc… Baliston was also one of the first brands to participate in campaigns against violence and racism in sport.

At the same time, Baliston launched a range of fashion shoes derived from sports shoes which was acclaimed by the biggest stars like Beyoncé, Elton John or Madonna.

As head of design and communication for the company, I created all of the brand's products, jerseys, balls, luggage, shoes, technical equipment, etc... ensured the measurement charters, selected the materials and the colors. I was responsible for the entire product development and improvement phase with the factories in Asia and Europe. I set up product tests during the different phases with amateur and professional athletes and I followed the production.

At the same time, I was in charge of packaging design, sales and marketing elements.

A great experience that allowed me to discover a multitude of professions around the creation and manufacture of products and which allowed me to work on hundreds of different projects in the field of sport, to meet top athletes level levels and to participate in the preparation of major sporting events.



A.S. NANCY LORRAINE, Soccer team.




My Job: Design & Communication Manager (2006/2010)



Through the equipment supplier Baliston, I had the chance to take care of all the Professional and supporter collections of the Ligue 1 football club AS Nancy Lorraine from 2006 to 2010.

Passionate about football, I was able to go behind the scenes of professional football and was able to develop products in collaboration with very high level athletes. I had the honor of creating the jersey for the Coupe de la Ligue final at the Stade de France as soon as I arrived in 2006 (Victory of AS Nancy Lorraine 2-1 against OGC Nice), then of develop specific collections for the Ligue 1 and Europa League championships, etc.

Also in charge of the collections of supporter products, I was able to create complete ranges of textile products, luggage, accessories, gadgets, etc…

Then I took care of all the communication on these products through catalogs, website, etc… As well as the layout of the official store at the Stade Marcel Picot in Nancy and the design of the asnl online store.



CLUB ELITE




My Job: Design & Communication Manager (2006/2010)



Club Elite is a specific program for amateur football. Sponsored by the famous professional coach Guy Roux and financed by sponsors such as B'win, Gorenje and Ryanair, this program allows French football clubs to equip themselves with professional equipment at a lower cost (paid for by the sponsors in exchange for display on shirts and around stadiums)

On this project, my role was to design the sports equipment and to carry out all the communication around them.



ECOLOSPORT




My Job: Design & Marketing Manager



Ecolosport is an environmentally friendly sports brand that is committed to designing eco-responsible products at low cost. It was one of the first brands to use recycled polyester and natural materials.

On this project, my role was to design the ecological equipments and to carry out all the communication around them.



VIP sport




My Job: Design & Marketing Manager



VIP SPORT is a B to B merchant site on the internet intended exclusively for sports clubs Designed in collaboration with Mr. Fabrice Jourdain (one of the founders of vente-privées.com), the site allows sports clubs to acquire products from major brands such as Nike, Adidas, Puma, etc… at attractive prices.

On this project my role was to highlight the different products on the website and maintain the graphics of the site.